A report is not a decision.
Intelligence on markets, competitors, regulation and technology, collected from public and licensed sources only, evidenced to the line, and delivered on the cadence of the board that has to act on it. Most organisations do not lack information. They lack a function that turns a thousand signals a week into the three memos a chairman reads, and that can show where every sentence came from.

Che cos’è questa disciplina
- A standing intelligence function, designed for the way your board actually decides: which questions are open, who owns each one, what would change the answer, and when the next decision falls. Collection, analysis and the memo itself are built backwards from that calendar.
- Evidence with provenance. Every conclusion carries its sources, the confidence we place in them, the assumptions we made and the date each source was last checked, so a director can challenge the reasoning rather than take our word for it.
- Lawful and ethical by construction. Public records, licensed databases, regulatory filings, patents, tenders, trade press, expert conversations under clear terms and your own internal data. No pretexting, no misrepresentation, no purchase of material that should not be for sale, and competition law read before the first competitor file is opened.
- Built to span the industries a conglomerate or a ministry actually touches. One source register, one method and one memo format serve a bank, a cement business, a hospital group and a telecoms holding, so the board reads its portfolio in a single register rather than in six vendors' dialects.
Che cosa non è
- A research subscription. Subscriptions answer the questions their other customers asked; they arrive on the publisher's schedule, in the publisher's frame, and nobody is accountable when the board acts on them. This practice answers your questions, on your calendar, and signs its name to the conclusion.
- Corporate investigation or competitor surveillance. We do not approach a competitor's employees under a false identity, we do not procure confidential documents, and we decline work whose value depends on either. If a question cannot be answered from lawful sources, the memo says so and says what could be answered instead.
- A dashboard of everything. A screen showing four hundred indicators is a way of avoiding a judgement. The output of this practice is a small number of written positions, each with a recommendation and a named owner, revised when the evidence moves and retired when the decision is taken.
- A one-off study that ages on a shelf. Markets, regulators and rivals keep moving after the slide deck is delivered. The practice runs the monitoring that keeps each position current and tells you, unprompted, when a position you relied on is no longer safe.
Competenze
- Decision calendar and requirements
- The board's open decisions, their owners and their dates, mapped to the intelligence questions each one depends on, so collection is directed by what must be decided rather than by what is easy to find.
- Source governance and register
- A register of every source the function may use: its type, licence terms, reliability rating, refresh frequency and the legal basis for using it, reviewed with your legal function and maintained as sources are added or withdrawn.
- Provenance and evidence chains
- Each finding traces to the documents, records or conversations behind it, with the extract, the date retrieved, the assessed reliability and the analyst who made the judgement, so any sentence in a memo can be audited back to its origin.
- Signal-to-memo workflow
- The pipeline from raw signal to board paper: triage, corroboration, analysis, review by a second analyst, and a memo in a fixed form, with software doing the gathering and people doing the judging.
- Competitive monitoring
- Structured tracking of named competitors and adjacent entrants across filings, pricing, hiring, patents, tenders, partnerships and public statements, within the boundaries competition law sets for a market participant.
- Regulatory and policy monitoring
- Consultations, draft legislation, supervisory guidance and enforcement actions across Switzerland, the European Union, Jordan and the Gulf, and the United States, read for the obligation they would create and the date by which you would have to meet it.
- Technology and supplier intelligence
- Assessment of technologies and vendors a board is being asked to bet on: maturity, dependence, ownership, export controls and exit options, written for a director rather than an engineer, and honest about what cannot yet be known.
- Market sizing and structure
- Estimates of market size, share and growth built from triangulated public and licensed data, with the method shown, the range stated and the sensitivities named, never a single number presented as fact.
- Scenario and war-gaming work
- Structured scenarios for the decisions that hinge on a regulator, a rival or a technology moving, run with your executives in the room, with indicators agreed in advance that would tell you which scenario is unfolding.
- Expert and market-participant interviews under terms
- Conversations with former executives, customers, suppliers and specialists, arranged through disclosed channels, with the purpose stated, compensation recorded and confidential information neither sought nor accepted.
- Board and committee memo design
- A memo form agreed with the chairman and the company secretary: the question, the position, the confidence, what would change it, the recommendation and the owner, at a length that is read before the meeting rather than after it.
- Intelligence function design and transfer
- The organisation, roles, tooling, source contracts and governance for an in-house function, built alongside your people so that the practice can hand it over rather than remain indispensable.
Come consegniamo
Five phases, each closed by a gate your board or its delegated committee signs. An intelligence function is not launched with a hundred indicators on day one; it earns the board's confidence one decision, one memo and one verified source at a time.
- 01Discover
- Sit with the board, the executive committee and the company secretary; list the decisions of the coming cycle, the questions behind them, the sources already in use and the legal boundaries of collection in each jurisdiction.
- Varco: Decision calendar, intelligence requirements and collection boundaries approved by the chairman, the general counsel and the executive sponsor.
- 02Define
- Write the source register, the reliability and provenance standards, the memo form, the analyst review process, the monitoring scope for competitors and regulators, and where the function's data and working papers will live.
- Varco: Source register, provenance standard and memo form signed by legal and the sponsor; data-plane and confidentiality arrangements agreed.
- 03Build
- Stand up the collection pipeline, license the sources, build the provenance tooling and the memo workflow, train the analysts, and produce the first positions on the questions the board ranked highest.
- Varco: Every source in the register live under its licence; first set of positions reviewed by a second analyst and accepted by the sponsor as evidenced to standard.
- 04Prove
- Run the function for a full board cycle: deliver on the calendar, take questions in the meeting, record which positions were used and which were challenged, and revise the method where a director could not follow the evidence.
- Varco: One complete cycle delivered on schedule; each position traceable to its sources on request; the board's assessment of usefulness recorded and the corrections agreed.
- 05Operate
- Run the monitoring and the memo cadence, retire decided questions, admit new ones, re-verify sources on their schedule and, where agreed, move roles to your own people until the function is yours.
- Varco: Quarterly review of positions held, sources used and decisions supported; annual re-verification of the source register and the collection boundaries with legal.
Che cosa ricevete
| Deliverable | Forma | Che cos’è |
|---|---|---|
| Decision calendar | Register | The board's open decisions, their owners, their dates and the intelligence questions each depends on, maintained through every cycle. |
| Source register | Governed register | Every source, its licence, its reliability rating, its refresh schedule and its legal basis, with a record of every addition and withdrawal. |
| Provenance standard | Versioned document | How evidence is recorded, rated, corroborated and reviewed, so that any conclusion can be traced and challenged. |
| Board positions | Memos on the board's cadence | Written positions in the agreed form, each with sources, confidence, what would change it, a recommendation and an owner. |
| Monitoring service | Running function | Competitor, regulatory and technology monitoring with alerts when a held position is no longer safe, and a log of every signal that moved one. |
| Scenario sets | Workshop record and indicators | The scenarios worked with your executives, the indicators agreed in advance, and the standing watch on those indicators. |
| Function design | Operating model | Roles, governance, tooling, source contracts and budget for an in-house intelligence function, ready to staff. |
| Operating runbook | Document | How to admit a source, write and review a position, run the memo cycle, respond to a legal challenge to a finding, and answer a data-subject request. |
Dove conta
- Servizi finanziariDistintivo, dove Altuon guidaBoards of banks and insurers deciding on markets, rivals and supervisory change, with the evidence a regulator would accept if asked why.
- Pubblica amministrazioneDistintivo, dove Altuon guidaMinistries and sovereign programmes assessing technologies, suppliers and foreign policy moves from lawful sources they can cite in a cabinet paper.
- Manifattura e industriaDistintivo, dove Altuon guidaFamily-owned conglomerates spanning several industries, read in one register so the board compares its businesses on the same evidence.
- Energia e utilityCentraleLong-cycle capital decisions exposed to tariff, licensing and technology shifts that announce themselves in consultations years ahead.
- Farmaceutica e scienze della vitaCentralePipeline, pricing and regulatory intelligence where the sources are public but the reading of them is the whole advantage.
- TelecomunicazioniCentraleSpectrum, licensing and adjacent-entrant monitoring for operators whose rivals are increasingly not other operators.
- AssicurazioniCentraleProduct, distribution and supervisory intelligence for boards that must show how a strategic decision was informed.
- Lusso e retailDi supportoMarket entry and competitor positioning where the public record is thinner and provenance discipline matters more.
Incarichi rappresentativi
- Schema di incaricoMarket intelligence and a brand architecture for a family-owned groupA board-cadence intelligence function across six operating companies, and one brand architecture that lets each business be itself under a name the family owns.JordanManifattura e industria
- Schema di incaricoA sovereign AI programme for a government ministryArabic-first models on national infrastructure, a governance framework a minister can sign, and citizen services moved onto it one at a time.JordanPubblica amministrazione
Prospettive collegate
- Market intelligence9 settembre 2026Market intelligence inside family-owned conglomeratesA family group spans six industries and one dinner table. Its intelligence function has to serve both: rigorous enough for the operating companies, legible enough for the board that meets on a Sunday. A design for that function, and the mistakes that kill it.
- Acquisti9 settembre 2026Procurement's questions about AI vendors, answeredWho owns the model weights? Where is the training data? What happens to our prompts? Can we leave? The questions procurement teams ask AI vendors are the right ones. Here are the answers a serious firm should be able to give, and the ones that should end the conversation.
Le domande degli acquisti
What sources do you use, and how do you keep collection lawful?
Public records, regulatory filings, court and patent records, tender portals, licensed databases and news services, trade press, company publications, expert conversations conducted under disclosed terms, and your own internal data where you provide it. Every source is entered in a register with its licence terms and legal basis before an analyst may use it, and your legal function reviews that register at the Define gate and annually thereafter. We do not misrepresent who we are or whom we work for, we do not approach a competitor's staff for confidential information, and we do not buy documents that a seller had no right to sell. Competition law shapes the competitor work: what may be collected about a rival, what may be shared with whom inside your organisation, and what must never be exchanged with the rival itself, is written into the collection boundaries before the function starts.
How is what you learn about our organisation kept confidential?
The function works inside a confidentiality agreement that covers your decisions, your questions and our findings, and the questions a board is asking are treated as the most sensitive material of all, since they reveal intent. Working papers and positions live in a data plane you approve, in Switzerland, the European Union, Jordan or the United States, or on your own infrastructure. Access is limited to the named team, conflict checks are run before any engagement in an adjacent sector, and we do not accept a mandate from a direct competitor for the life of the engagement and an agreed period after it. What we learn about you is never reused for another client, in aggregate or otherwise.
How do you evidence a conclusion, and what happens when the evidence is weak?
Every position carries a chain: the sources behind it, the extract relied on, the date each source was retrieved, its reliability rating, the corroboration found or not found, and the analyst and reviewer who signed it. A director can ask for the chain on any sentence and receive it. Where the evidence is thin, the memo says so in the confidence line rather than hiding it in the prose, states what assumption fills the gap, and names the indicator that would confirm or overturn the position. A weak position is still useful if its weakness is honest; a confident position built on a single unverified source is the thing this practice exists to prevent.
What cadence and format do boards receive?
The cadence is the board's own. Positions are delivered before each scheduled meeting in a memo form agreed with the chairman and the company secretary, short enough to be read in full and structured so that the question, the position, the confidence, the recommendation and the owner are visible on the first page. Between meetings, monitoring alerts go to the named owner when a held position is no longer safe, not to the whole board. Committees with their own cycles, such as risk, audit or investment, receive their own memos on the same standard. Nothing is delivered because it is interesting; it is delivered because a decision depends on it.
How is this different from a research subscription or a broker's coverage?
A subscription answers the questions its publisher chose, for every customer at once, and carries no accountability for how you act on it. Broker coverage serves the broker's business first. This practice starts from your decision calendar, collects for your questions only, shows its sources, and puts a named analyst's judgement behind each position. Subscriptions remain useful as sources, and the register will typically include several. What they cannot provide is the reading, the corroboration and the accountability, which is where a board's confidence actually comes from.
Who owns the intelligence you produce?
You do. Positions, memos, scenario records, the decision calendar, the source register as configured for you and the function design are deliverables assigned to you on payment. Altuon retains its methods, templates and tooling and licenses them to you for the life of the function. Third-party sources stay under their own licences, which is why the register records each one; on exit, those licences are novated to you or replaced, and the memo tells you which. Nothing we produce for you is shared with, or reused for, any other client.
What happens if we end the engagement or take the function in-house?
Taking the function in-house is a designed outcome, not an exit clause. From the Build phase your analysts work alongside ours, the runbook is written for them, and the source contracts are set up so they can be transferred. On exit, you receive the complete archive of positions and evidence chains in an open format, the register with every licence and its status, the tooling configuration, and a handover period during which our team remains available to your analysts. Key-person risk is addressed by having every position reviewed by a second analyst from the start, so no finding depends on one head.
Show us your board calendar.
The Discover phase begins with the decisions your board must take in the coming cycle and the boundaries within which we may collect, and ends with a set of questions the whole board agrees are worth answering. Request a proposal, or book a briefing for the chairman and the general counsel who will sign the first gate.
